Pricing
Pricing for the lead program will be done on a pay-per-lead basis. The price-per-lead is determined by dividing the
base lead price by the number of companies that will receive the lead.
The base price as of November 13th is $12.00 and will continue to go up as new companies. We are estimating that the base
price may reach as high as $16.00 in the future.
The site will allow between 16 to 20 companies to be involved in the program. The first 12 companies get priority and
are part of a rotation that should evenly distribute the number of leads. The remaining companies are set up on an
overflow basis. Overflow companies only receive leads when one of the other 12 companies, due to budget restraints,
pause their account.
We are currently only accepting overflow/backup companies.
Customers choose how many quotes they receive and they are typically given the option of
2 to 10 price quotes. The average number of companies an auto transport lead is sent to is 6.
Base Price / # of Company = Price for that Lead
Or
$12.00 / 6 Companies = $2.00/lead
Or
$12.00 / 10 Companies = $1.20/lead
Or
$12.00 / 2 Company = $6.00 / lead
|
| Lead Base Price |
| Number of Companies Receiving Quote |
$12.00 | $15.00 |
| 1 | $12.00 | $15.00 |
| 2 | $6.00 | $7.50 |
| 3 | $4.00 | $5.00 |
| 4 | $3.00 | $3.75 |
| 5 | $2.40 | $3.00 |
| Default - 6 |
$2.00 | $2.50 |
| 7 | $1.71 | $2.14 |
| 8 | $1.50 | $1.88 |
| 9 | $1.33 | $1.67 |
| 10 | $1.20 | $1.50 |
|
